I'm A DIGITAL DESIGNER & design director

I'm A DIGITAL DESIGNER & design director

with over 17 years of hands-on experience

with over 17 years of hands-on experience

responsible for numerous award-winning websites

responsible for numerous award-winning websites

& apps that delight and excite users across the world

& apps that delight and excite users across the world

currently open to new & exciting opportunities

currently open to new & exciting opportunities

SERGII
KAPITONOV

ABOUT ME

Animation

Interaction Design

Prototyping

No-Code Development

Sound Design

Consultancy

Animation

Interaction Design

Prototyping

No-Code Development

Sound Design

Consultancy

Proven track record in the design industry, with countless awards, I’ve established myself as a versatile designer that could not only lead projects but also teams with over 6 years of hands-on experience guiding and teaching a group of designers first at .monks and later at epam

Proven track record in the design industry, with countless awards, Ive established myself as a versatile designer that could not only lead projects but also teams with over 6 years of hands-on experience guiding and teaching a group of designers first at .monks and later at epam

A year of being a team lead for Jumbo E-Commerce entities has taught me to take strategic thinking and business requirements into account. From incremental and holistic changes to the Order Management System to innovative and award-winning features like Voice Recognition and Community Lists, Jumbo truly went through a digital transformation with the introduction of Design Thinking to the organization.

In 2019 I’ve become a lead designer and an art-director for the LumiHealth app — a result of the close collaboration with Apple and the government of Singapore.

A year of being a team lead for Jumbo E-Commerce entities has taught me to take strategic thinking and business requirements into account. From incremental and holistic changes to the Order Management System to innovative and award-winning features like Voice Recognition and Community Lists, Jumbo truly went through a digital transformation with the introduction of Design Thinking to the organization.

In 2019 Ive become a lead designer and an art-director for the LumiHealth app a result of the close collaboration with Apple and the government of Singapore.

Being an interim design director for Google at media.monks in 2020 has taught me to observe, follow, and enforce guidelines when everyone else fails to do so, and it resulted in a successful relaunch of Googles Retail experience in the Fall of 2020 and a breadth of other digital experiences.


Over the past few years at EPAM, I've helped VUE cinemas transform their booking and checkout process, completed a discovery and design phases for Bentley for My Bentley app  a convergence point for Bentley owners & enthusiasts. I've helped Booking.com define and materialize their 3-year horizontal vision that will affect whole organization, one vertical at a time.

In my free time, I'm an avid bookworm and a reader, devouring classic and modern fiction and a musician with 4 albums worth of material written in a breath of stylistic variety, from punk rock to indie pop.

Being an interim design director for Google at media.monks in 2020 has taught me to observe, follow, and enforce guidelines when everyone else fails to do so, and it resulted in a successful relaunch of Google’s Retail experience in the Fall of 2020 and a breadth of other digital experiences.

Over the past few years at EPAM, I've helped VUE cinemas transform their booking and checkout process, completed a discovery and design phases for Bentley for My Bentley app — a convergence point for Bentley owners & enthusiasts. I've helped Booking.com define and materialize their 3-year horizontal vision that will affect whole organization, one vertical at a time.

In my free time, I'm an avid bookworm and a reader, devouring classic and modern fiction and a musician with 4 albums worth of material written in a breath of stylistic variety, from punk rock to indie pop.

A year of being a team lead for Jumbo E-Commerce entities has taught me to take strategic thinking and business requirements into account. From incremental and holistic changes to the Order Management System to innovative and award-winning features like Voice Recognition and Community Lists, Jumbo truly went through a digital transformation with the introduction of Design Thinking to the organization.

In 2019 Ive become a lead designer and an art-director for the LumiHealth app a result of the close collaboration with Apple and the government of Singapore.

Being an interim design director for Google at media.monks in 2020 has taught me to observe, follow, and enforce guidelines when everyone else fails to do so, and it resulted in a successful relaunch of Googles Retail experience in the Fall of 2020 and a breadth of other digital experiences.


Over the past few years at EPAM, I've helped VUE cinemas transform their booking and checkout process, completed a discovery and design phases for Bentley for My Bentley app  a convergence point for Bentley owners & enthusiasts. I've helped Booking.com define and materialize their 3-year horizontal vision that will affect whole organization, one vertical at a time.

In my free time, I'm an avid bookworm and a reader, devouring classic and modern fiction and a musician with 4 albums worth of material written in a breath of stylistic variety, from punk rock to indie pop.

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fwa of the day

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fwa of the month

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Site of the Day @awwwards

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Site of the month @awwwards

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honorable mentions @awwwards

awards & recognitions

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I’m open to new — & exciting opportunities worldwide /

conceived, designed
& produced in

amsterdam

© 2025

all rights reserved

I’m open to new — & exciting opportunities worldwide /

conceived, designed
& produced in

amsterdam

© 2025

all rights reserved

I’m open to new — & exciting opportunities worldwide /

conceived, designed
& produced in

amsterdam

© 2025

all rights reserved