To introduce the new Weber Genesis II grill range, we produced a state-of-the-art product site serving as the ultimate user guide. The site comprises POV videos that lead into real-time 3D product demonstrations. We recreated every grill in WebGL to produce a criminally smooth experience, even for mobile users. Topped with interactive hotspots and 3D animations that help to explain the grill’s design and technical features, the site allows for unprecedented levels of exploration before (and after) purchase. With Genesis II, Weber not only took their most loved grill to the next level, but also the standard for product sites.